Crypto Startup
Astra
About
Astra is a startup for unified API software for crypto markets. I was brought on to define the brand identity and build a site for this brand new product.
My Work
- Developed brand identity from scratch, including a logo, fonts, and colors
- Compiled brand guidelines in a comprehensive Brand Book
- Designed website in Webflow
Website
Brand Book
View a short excerpt of the Astra brand guidelines below, or download to view the complete, high-res brand book.
Logo
Graphic
Graphic by me showing the place for Astra in the crypto market.
I wholeheartedly recommend Avery to anyone seeking a designer who is immensely skilled and genuinely committed to client satisfaction.
I had the pleasure of having Avery do the brand design and web design for my startup, Astra. When I initially approached Avery, the company was nothing more than a couple slides on a PowerPoint presentation.
Avery was receptive to feedback and happy to iterate until we arrived at our final design. Her creative talent and intuitive understanding of my vision felt, at times, like she could read my mind. Her prompt communication and professionalism were outstanding, and she delivered exceptional results while working with our tight timeline and staying within our budget. At the end, she walked us through her design process, in order to make the hand-off as easy as possible.
Aditya Baradwaj
Founder and CEO, Astra