Marketing
Branding
Create, elevate, and organize style guidelines, and tell your brand story
Web Design
Design sites using Webflow and WordPress (Divi), with background in HTML and CSS
Email & SMS Marketing
Optimize email segmentation and drip campaigns in Klaviyo, and more
Graphic Design
Create digital and print assets in Photoshop, Illustrator, and InDesign
Affiliate Marketing
Manage relationships with affiliates and influencers
SEO Content
Create SEO-driven content pieces to drive clicks and impressions
Copywriting
Create compelling copy; edit for grammar and syntax
Social Media Management
Generate growth and create content across social channels
Website Analytics
Analyze performance of pages using Google Analytics and Fullstory
Certificates
- Email Marketing (Klaviyo Product) Certificate | Klaviyo
- Digital Advertising Certificate | Hubspot
- Search Engine Optimization (SEO) | Hubspot
- Project Management Professional Certificate (In Progress) | Coursera
Education
M.S. in Marketing
University of Southern California, Marshall School of Business
Select Courses:
- Brand Strategy
- Business Analytics
- Consumer Behavior
- Marketing Strategy
- User Experience Design
B.A. in English
University of California, Berkeley
Sava
Marketing Manager for San Francisco’s only women-, LGBTQ-, Latina-owned cannabis e-commerce marketplace
Astra
SaaS startup for unified API software for crypto markets
Severance Season 2 Marketing Plan
Graduate school spec project for Severance Season 2 marketing plan.
Colorfool Films
Impact-driven documentary production company that produces authentic, cinematic and compassionate content.
Greenprint Growth
Venture consulting firm for early-stage startups and B2B investors
Youtube Wrapped
Personal project using data and design to track my 2024 Youtube viewing habits.
“Exposure” Feature Film
Feature film that uses the lens of a thriller to examine the impact of OCD on a man’s life.
Into That Good Night
Documentary series about the human relationship with the natural world, and the consequences of the global climate crisis
“The Dual” Docuseries
Documentary series about a historic 1986 Iowa wrestling match; now available to rent on Prime Video and Apple TV.
Hearst Museum
Museum of Anthropology in Berkeley, CA
Bob Cut Mag
Magazine focused on San Francisco design, fashion, cuisine, and more
Avery is bright, diligent, and unflappable.
Our industry provides fairly unique challenges when it comes to marketing, and Avery greets them all with a level-headed logic that many people with more years of professional experience than she has lack. She has a keen eye for detail; is a fantastic communicator and collaborator; and is curious and eager to understand more about consumers.
Elizabeth Castoria
Marketing Director, Sava
I can say with complete confidence that every member of the executive team beams with praise of her marketing expertise, tenacious work ethic, endless curiosity, and wonderful demeanor and team spirit.
Whether she was taking the initiative on her own time to get certified so that she could develop Sava’s SEO plan, or leading the launch of a white-label product – Avery is constantly pushing and pursuing new initiatives that grow the value of the company as a whole.
Leah Madden
Chief Financial Officer, Sava
Founder, Greenprint Growth Partners