Marketing
Branding
Create, elevate, and organize style guidelines, and tell your brand story
Web Design
Design sites using Webflow and WordPress (Divi), with background in HTML and CSS
Email & SMS Marketing
Optimize email segmentation and drip campaigns in Klaviyo, and more
Graphic Design
Create digital and print assets in Photoshop, Illustrator, and InDesign
Affiliate Marketing
Manage relationships with affiliates and influencers
SEO Content
Create SEO-driven content pieces to drive clicks and impressions
Copywriting
Create compelling copy; edit for grammar and syntax
Social Media Management
Generate growth and create content across social channels
Website Analytics
Analyze performance of pages using Google Analytics and Fullstory
Certificates
- Email Marketing (Klaviyo Product) | Klaviyo
- Digital Advertising | Hubspot
- Search Engine Optimization (SEO) | Hubspot
- Project Management Professional Certificate (In Progress) | Coursera
Education
University of Southern California, Marshall School of Business
Select Courses:
- Brand Strategy
- Business Analytics
- Consumer Behavior
- Marketing Strategy
- User Experience Design
B.A. in English
University of California, Berkeley
Testimonials
Avery is truly a joy to work with and I can’t recommend her enough.
With Avery I never worry about anything falling through the cracks. She is extremely well organized, has great attention to detail, and communicates well. She takes initiative to gather the information needed to perform a task, and asks clarifying questions so she can perform the task well and learn for the future. She approaches her work with curiosity and takes every opportunity to learn new skills or improve existing processes.
During our time working together she has collaborated with me on our overall marketing strategies and created her own plans for launching various initiatives, such as our affiliate program. She has been eager to learn both concrete skills – like how to set up automated email marketing campaigns – and high-level skills, such as how to create a go-to-market strategy for a new product line.
Avery is a gem to have on our team, and anyone who gets to work with her is lucky!
Amanda Denz
Chief Marketing Officer, Sava
I can say with complete confidence that every member of the executive, leadership, and management teams beams with praise of her marketing expertise, tenacious work ethic, endless curiosity, and wonderful demeanor and team spirit.
In a startup environment, especially while weathering the volatility of the past several years, those who are successful are those who embrace challenges and grasp each and every opportunity for growth. Avery thrives in that environment.
Whether she was taking the initiative on her own time to get certified so that she could develop Sava’s SEO plan, or leading the launch of a white-label holiday product, or stepping into a product role to lead the UX and UI design of a new technology platform – Avery is constantly pushing and pursuing new initiatives that grow the value of the company as a whole.
Leah Madden
Chief Financial Officer, Sava
Founder & Managing Director, Greenprint
Sava
Marketing Manager for San Francisco’s only women-, LGBTQ-, Latina-owned cannabis e-commerce marketplace
Astra
SaaS startup for unified API software for crypto markets
Severance Season 2 Marketing Plan
Graduate school spec project for Severance Season 2 marketing plan.
Colorfool Films
Impact-driven documentary production company that produces authentic, cinematic and compassionate content.
Greenprint Growth
Venture consulting firm for early-stage startups and B2B investors
Youtube Wrapped
Personal project using data and design to track my 2024 Youtube viewing habits.
“Exposure” Feature Film
Feature film that uses the lens of a thriller to examine the impact of OCD on a man’s life.
Into That Good Night
Documentary series about the human relationship with the natural world, and the consequences of the global climate crisis
“The Dual” Docuseries
Documentary series about a historic 1986 Iowa wrestling match; now available to rent on Prime Video and Apple TV.
Hearst Museum
Museum of Anthropology in Berkeley, CA
Bob Cut Mag
Magazine focused on San Francisco design, fashion, cuisine, and more
Avery is bright, diligent, and unflappable.
Our industry provides fairly unique challenges when it comes to marketing, and Avery greets them all with a level-headed logic that many people with more years of professional experience than she has lack. She has a keen eye for detail; is a fantastic communicator and collaborator; and is curious and eager to understand more about consumers.
Elizabeth Castoria
Marketing Director, Sava
I can say with complete confidence that every member of the executive team beams with praise of her marketing expertise, tenacious work ethic, endless curiosity, and wonderful demeanor and team spirit.
Whether she was taking the initiative on her own time to get certified so that she could develop Sava’s SEO plan, or leading the launch of a white-label product – Avery is constantly pushing and pursuing new initiatives that grow the value of the company as a whole.
Leah Madden
Chief Financial Officer, Sava
Founder, Greenprint Growth Partners