Marketing
My approach to marketing
Lifecycle, brand, and content. These three pillars represent the core areas of my marketing experience, which I’ve shaped through my full-time role at Sava, my M.S. Marketing coursework, and a range of freelance projects.
Featured Case Study: Sava
An integrated marketing role spanning lifecycle, brand, and content marketing. See my work at Sava.
Education
M.S. in Marketing
University of Southern California, Marshall School of Business
Select Courses:
- Brand Strategy
- Business Analytics
- Consumer Behavior
- Marketing Strategy
- User Experience Design
- Entertainment Marketing
B.A. in English
University of California, Berkeley
Certificates
- Email Marketing (Klaviyo Product) | Klaviyo
- Digital Advertising | Hubspot
- Search Engine Optimization (SEO) | Hubspot
- Project Management Professional Certificate (In Progress) | Coursera
Testimonials
Avery is truly a joy to work with and I can’t recommend her enough.
With Avery I never worry about anything falling through the cracks. She is extremely well organized, has great attention to detail, and communicates well. She takes initiative to gather the information needed to perform a task, and asks clarifying questions so she can perform the task well and learn for the future. She approaches her work with curiosity and takes every opportunity to learn new skills or improve existing processes.
During our time working together she has collaborated with me on our overall marketing strategies and created her own plans for launching various initiatives, such as our affiliate program. She has been eager to learn both concrete skills – like how to set up automated email marketing campaigns – and high-level skills, such as how to create a go-to-market strategy for a new product line.
Avery is a gem to have on our team, and anyone who gets to work with her is lucky!
Amanda Denz
Chief Marketing Officer, Sava
I can say with complete confidence that every member of the executive, leadership, and management teams beams with praise of her marketing expertise, tenacious work ethic, endless curiosity, and wonderful demeanor and team spirit.
In a startup environment, especially while weathering the volatility of the past several years, those who are successful are those who embrace challenges and grasp each and every opportunity for growth. Avery thrives in that environment.
Whether she was taking the initiative on her own time to get certified so that she could develop Sava’s SEO plan, or leading the launch of a white-label holiday product, or stepping into a product role to lead the UX and UI design of a new technology platform – Avery is constantly pushing and pursuing new initiatives that grow the value of the company as a whole.
Leah Madden
Chief Financial Officer, Sava
Founder & Managing Director, Greenprint
Lifecycle Marketing
How to grow & retain an audience
Nuture relationships with customers across all stages of the customer journey, from awareness to conversion to retention
- Email & SMS (CRM)
- Referral & Affiliate Programs
- Loyalty & Retention
- Social Media
- Audience Segmentation
- Marketing Analytics
Brand Marketing
How to shape perceptions of a company
Build brands that connect with your audience and build long-term trust and loyalty.
- Brand Book
- Graphic Design
- Web & Brand Redesigns
- Community Building
- Collaborations & Partnerships
- Creative Campaigns
Content Marketing
How to communicate to and attract an audience
Build trust through creating relevant and creative content
- Web Design
- Copywriting
- SEO
- Content Strategy
- Site & Catalogue Management
- Organic Social Content
Marketing Client Work & Projects
Sava
Marketing Manager for San Francisco-based, fast-moving startup in the cannabis e-commerce space
Sava
Marketing Manager for San Francisco-based, fast-moving startup in the cannabis e-commerce space
Astra
SaaS startup for unified API software for crypto markets
Severance Season 2 Marketing Plan
Graduate school spec project for Severance Season 2 marketing plan.
Colorfool Films
Impact-driven documentary production company that produces authentic, cinematic and compassionate content.
Greenprint Growth
Venture consulting firm for early-stage startups and B2B investors
Youtube Wrapped
Personal project using data and design to track my 2024 Youtube viewing habits.
“Exposure” Feature Film
Feature film that uses the lens of a thriller to examine the impact of OCD on a man’s life.
Into That Good Night
Documentary series about the human relationship with the natural world, and the consequences of the global climate crisis
“The Dual” Docuseries
Documentary series about a historic 1986 Iowa wrestling match; now available to rent on Prime Video and Apple TV.
Hearst Museum
Museum of Anthropology in Berkeley, CA
Bob Cut Mag
Magazine focused on San Francisco design, fashion, cuisine, and more
Avery is bright, diligent, and unflappable.
Our industry provides fairly unique challenges when it comes to marketing, and Avery greets them all with a level-headed logic that many people with more years of professional experience than she has lack. She has a keen eye for detail; is a fantastic communicator and collaborator; and is curious and eager to understand more about consumers.
Elizabeth Castoria
Marketing Director, Sava
I can say with complete confidence that every member of the executive team beams with praise of her marketing expertise, tenacious work ethic, endless curiosity, and wonderful demeanor and team spirit.
Whether she was taking the initiative on her own time to get certified so that she could develop Sava’s SEO plan, or leading the launch of a white-label product – Avery is constantly pushing and pursuing new initiatives that grow the value of the company as a whole.
Leah Madden
Chief Financial Officer, Sava
Founder, Greenprint Growth Partners