Marketing Intern
Hearst Museum
About
The Hearst Museum of Anthropology, located on the UC Berkeley campus, houses an estimated 3.8 million objects from California and around the world, as well as extensive documents, photographs and film recordings.
My Work
- Developed and presented $30k annual marketing budget
- Press outreach for current exhibition
- Designed placards, banners, flyers, and digital and print ads
- Identified press to advertise with based on our targeted audience
- Worked with media representatives to develop an ad package
- Advertised events on social media and event listing sites
Snapchat Geofilters
On the left are a few drafts/variations, but we ultimately went with the design on the right because of its relevance to the advertised exhibit.
“Pleasure, Poison, Prescription, Prayer” Promotional Materials
Clockwise from top: Leaderboard web banner ad for the exhibit, donation solicitation flyers, “Lounge Lecture” event promotional flyer, donation mailing, museum display placards, banner (displayed on Cal campus)
“Face to Face” Exhibit Advertising
Print ad that appeared in the Daily Cal in April 2018, part of a digital and print ad campaign
