Marketing & Brand Manager
Sava
About
As the Bay’s only women-, LGBTQ-, Latina-led cannabis e-commerce marketplaces, Sava rigorously vets the vast world of cannabis and curates the highest quality products for delivery to your door.
My Work
- Manage brand vision & brand value proposition
- Grow & manage email, SMS, affiliate, and social media channels
- Grew affiliate program from ground up
- Overhauled the brand book & style guidelines
- Graphic and web design
- SEO content writing
- Manage Magento product catalog
Avery is truly a joy to work with and I can’t recommend her enough.
With Avery I never worry about anything falling through the cracks. She is extremely well organized, has great attention to detail, and communicates well. She approaches her work with curiosity and takes every opportunity to learn new skills or improve existing processes.
She’s also fantastically creative. Collaborating with her on campaign ideas, copy, photos, and graphics is a delight. She’s a great writer and designer, and the assets she created for Sava were beautiful, interesting, and always had the brand style and voice top of mind.
Avery is a gem to have on our team, and anyone who gets to work with her is lucky!
Amanda Denz
Chief Marketing Officer, Sava
Brand Book
I adapted and expanded our previous style guide to include brand positioning as well as revamping the color palette and defining our header styles.
View a short excerpt below, or download to view the complete, high-res brand book.
Sava’s Holiday Pre-Rolls Launch
I led the launch strategy of Sava’s first white label product, including designing the packaging while complying with cannabis industry regulations, photographing the product, coordinating influencer and press gifting, and creating promotional content across our email, SMS, and social channels. Learn more here.
“Be Gay and Smoke Weed” Stickers
Sava is queer-owned and -founded, and I designed these stickers for our Pride campaign.
Instagram Stories
As part of my overhaul of our social media channels, I wrote and designed these graphics that communicate Sava’s brand story.
Custom Sava-Branded Pax
I designed and photographed this limited-edition Sava branded Pax vaporizer, as well as executed its launch.
Pride Month
As a queer-owned brand, Sava goes big during Pride Month. Among several other intiatives, I interviewed our queer-owned cannabis brands and developed the promotional content strategy across our blog, email, and social media. Read the interview on our blog.
An excerpt from the blog:
Cannabis and the queer community share an important but often overlooked history. While both communities experienced a long history of ostracization from mainstream culture, the two became intertwined during the 1980s AIDS crisis, when activists such as Harvey Milk rallied for medical cannabis to bring relief to those suffering from HIV/AIDS. The voices of queer advocates were instrumental in the eventual legalization and ongoing destigmization of the cannabis industry.
In recognition of this history, we selected the SF Aids Foundation as the recipient of our June giveback, a monthly program where we donate $10 from every order placed on the first of the month.
To celebrate Pride Month, we sat down with the founders of our queer-owned brands to discuss being queer in the cannabis industry, the interconnectivity of queer history and cannabis, and their brands’ plans for Pride Month.
Holiday OOH Campaign
Out-of-home advertising campaign for the holidays, co-branded with Cann.
Media Library
I assembled an external media library with photos and copy for Sava’s partners.
