Severance S2 Spec Marketing Plan

My final project for Kellie Kawaguchi‘s Entertainment Marketing course at USC Marshall School of Business was a comprehensive marketing strategy for AppleTV+’s second season of Severance. This included everything from positioning for global markets, assets & liabilities, projected campaign timeline, specific marketing tactics, analysis of comps, etc.

View an abridged version of the presentation below, or download the full 100 page deck.

In addition to my individual work on the plan, I was the project manager of the team and responsible for the deck design.

My Role

Graduate Level Project for M.S. Marketing program at USC Marshall

Project Type

Marketing

Data Analysis

Graphic Design