Colorfool Films is an impact-driven documentary production company that produces authentic, cinematic, and compassionate content. I previously worked with them to design a pitch deck for their series Into That Good Night, and they brought me back to overhaul their branding and make a new company site.

My Work

• Developed brand identity from scratch, including a logo, fonts, and colors
• Compiled brand guidelines in a comprehensive Brand Book
• Designed website
• Created Client Services deck

Brand Book

View a short excerpt of the Colorfool brand guidelines below, or download to view the complete, high-res brand book.

Pitch Packet

Created for Into That Good Night, a series of six short documentary films. One of the films, “The Last of the Nighingales” is slated for distribution by PBS & ARTE, and can be screened on The New Yorker’s website.

Color Palette Process

Going into the process, the client knew they wanted a sunny and cheerful yellow to be the primary color, and was interested in a teal as one of the accents. I put together four palettes, highlighting how the colors would complement each other and look against dark and light backgrounds. It was a special challenge to find that right shade of yellow that was legible on white.

After a few more round of iterations, we settled on an earthy palette, led by yellow and sage. Check out the final palette in the above brand book!